Your website is your most important lead-generating vehicle. 87% of consumers search online first before making a product or service purchase. If your website isn’t optimized to capture new managed services customers landing on your page, you could be wasting precious marketing dollars.
From your branding at the top of the page to the call-to-action you have at the bottom, how well you have your managed services page optimized has a direct impact on the number of leads and sales you generate.
If your page is boring or doesn’t provide enough information about the service plans you offer, people will leave and go to the next result in their Google search.
Adding the right mix of ingredients can gain you more tracking from your marketing efforts and improve your bottom line.
Here are several important things that you should include on your managed services provider page to drive sales.
Engaging Intro Paragraph
People will leave your site in a heartbeat if you don’t grab their attention right away. It’s important to give them an online version of an “elevator pitch” at the top of your page to keep them reading further.
For example, ask a question about a common issue your audience may face, such as, “Have you been worried about the dramatic rise of ransomware attacks?” Or “Has technology downtime been holding your business back?”
The goal is to have them say “Yes!” to themselves and continue reading to learn how you’re going to solve that problem for them.
Your Name, Logo & Phone Number
Having your company name, logo, and phone number at the top of every page should be standard on your IT business site. Most companies will have their name and logo there, but many will tuck the phone number in the page footer.
When a mobile visitor gets to your site, they may decide to call you immediately for IT help. You don’t want them to have to go looking for your number. Putting it at the top makes it easy for them to click to call you from their smartphone.
Comparison of Downtime Costs vs Managed Services
All MSPs know that one of the barriers they must cross to get a sale is explaining the cost-benefit to the customer of paying a monthly fee for smooth-running IT.
Don’t make the reader have to connect the dots on their own. You connect them by adding a box or section on the site that discusses the cost-savings of managed services and the high costs of downtime due to unmanaged technology.
According to TechRadar, a recent survey of SMBs found that 37% stated they lost customers due to IT downtime.
Description About Exactly What’s Included
If you look on any SaaS site, like Microsoft 365, Dropbox, Slack, etc., you’ll find a full listing on their pricing page of the features of each of their plans.
Potential customers researching MSP services expect to know exactly what they’re getting, so it’s important you provide a detailed listing of everything you’re including in your managed services plans.
If you offer several cybersecurity benefits, don’t just list “cybersecurity,” instead list them out, so potential customers can see the full value of what they’re getting.
If you use Syncro, then you can visit our RMM features page for ideas on what you can include as features of your managed services plans. Here are few ideas:
- Real-time issue monitoring
- Patch management of multiple applications
- Windows patch management
- Automated response to mitigate downtime
- Managed antivirus
- Windows & Mac support
One or More Quality Images
One blurry image can cost you a lot of site visitors. Web pages with images receive an average of 94% more views than those without any visuals.
Take the time to find at least one quality image to use for your managed services page. Including an image can make all the difference between keeping someone on your page to read more or losing them.
If you use Microsoft 365, you can find stock images in Word or PowerPoint that you can use under Insert > Pictures > Stock Images. Adobe also has several free images at stock.adobe.com (use the “Free” filter).
What do you want people to do when they get to your managed services page? Can they purchase a plan from that page? Do you need them to contact you to build a custom plan?
You need a call-to-action on your page that is big and hard to miss. A button works well and is often the CTA people are used to seeing when they sign up for any type of service.
TIP: When you’re offering a service that someone might not be ready to buy yet, include another CTA (a second button) they can use to contact you. That way you give them another option and you capture the lead.
Example of using two CTAs to give those not yet ready to buy another option.
Reading a testimonial about your services can often be the last trigger needed to drive a new managed services sale. 72% of consumers say that positive testimonials and reviews increase their trust in a company.
Adding a few of your managed services reviews to your page to give it additional lead converting power.
Use an RMM That Offers Multiple Benefits to You & Your Clients
Syncro is an RMM/PSA platform that makes you look good to your clients by providing multiple benefits for them while making managed services easier for you.
Contact us today to schedule a free demo and a 30-day free trial. Call 856-579-6276 or start your trial online.