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Channel Program and Syncro Unveil Groundbreaking Channel Technology Map

Channel Program, in partnership with Syncro, is thrilled to announce the release of the 2023 Channel Technology Map, a fascinating resource for anyone operating within the IT channel. This comprehensive map categorizes vendors by product specialty, offering a single-screen overview of the entire IT channel landscape, and is powered by insights derived from more than 3,000 MSP reviews on Channel Program.

The 2023 Channel Technology Map, if printed in full scale, would stretch an impressive 8 feet by 10 feet, underscoring the vast scope of the global IT channel it encompasses. This collaborative effort between Channel Program and Syncro is not just a representation of industry dedication but a valuable resource for anyone involved in the IT channel.


Key Features of the MSP Technology Ecosystem Map:

Vendor Categorization: The map categorizes vendors by product specialty, providing an organized and accessible view of the IT channel.

Sponsored by Syncro: Syncro’s support and expertise played a crucial role in bringing this project to life.

Comprehensive Insights: Derived from more than 3,000 MSP reviews, the map offers unparalleled insights into vendor performance, enabling informed decision-making for MSPs and vendors alike.


The Channel Technology Map is set to become an indispensable tool for MSPs and vendors, offering a bird’s-eye view of the intricate IT channel landscape. Whether you’re an established player or new entrant, this resource is designed to foster informed strategies and partnerships and showcase areas of growth for the channel.

Channel Program CEO Kevin Lancaster said he’s eager to see the industry leverage the insights in this map as they establish, scale and build their businesses, which is a core value for Channel Program.

“Cultivating the Channel Technology Map in collaboration with Syncro has been an extraordinary journey. This comprehensive resource is a testament to the incredible power of community-driven insights. We believe it will serve as a guiding light, helping MSPs and vendors navigate the vast IT channel with precision and foresight. I’m particularly looking forward to seeing the map evolve and grow in the years to come. At Channel Program, we are dedicated to empowering our community, and this map is a giant leap toward that mission,” Lancaster said.

For more insights on the Channel Program Technology map, check out this blog on the Syncro website or download the Map here


About Syncro: Syncro’s all-in-one PSA, RMM, and remote support software helps managed service providers run more efficient and profitable businesses. Pricing is refreshingly simple, with no contracts and one flat fee for all features. A technology company with a human heart, Syncro is committed to diversity, inclusion, and fair practices that benefit everyone—from customers and employees to the industry at large. Visit for more information or follow us on LinkedIn @syncromsp.

About Channel Program: Channel Program is the ultimate MSP-vendor platform that brings together the best MSPs and vendors, equipping them with the tools, deliverables, and partnerships necessary to outperform the competition. With a focus on collaboration and growth, Channel Program offers a dynamic online experience marketplace, unbiased product reviews, market research, and engaging events, creating a level playing field where all Channel members are welcome. Learn more at