From the point a person first searches on a keyword and finds your business to the decision to buy something and become a customer, they’re on a journey. The customer journey is also sometimes referred to as the sales funnel. Not all customers will take the same...
Mental health concerns are currently rising in number and importance, accelerated by major global events that seem to be occurring nonstop. The pandemic is arguably the most drastic one in recent history that has impacted people all over the world in almost every...
As an MSP and IT business professional, you’re well aware of the dangers out there faced by companies every day. Just one ransomware infection or data breach can cost a business hundreds of thousands of dollars or more. The costs to remediate cyberattacks continue...
What’s one topic that is always on the mind of any IT business owner? Sales and revenue. It’s a balancing act keeping new leads and sources of revenue coming in while ensuring that your current clients receive excellent and prompt service. In order to build your...