Welcome Syncro’s New CEO, Emily Glass!

by | Dec 9, 2021 | Company News, Top featured | 0 comments

It is time to celebrate the arrival of a significant, new member of our Syncro family! We are thrilled to welcome Emily Glass, who is taking on the role of President and CEO. Emily is a seasoned executive with a drive for innovation and customer experience. She has already made a big impact on our company serving on our Board of Directors and is excited to champion her new position as one of the few woman-led businesses in the MSP industry.

To celebrate Emily’s arrival, we are offering a $1,199/user deal on an annual plan for new customers with a coupon code: syncroblog21.

To take advantage of this offer, do the following before 12/23:

  • Sign up for a free Syncro trial.
  • Convert your trial to a paid account.
  • Apply the coupon code at checkout.

“I’m honored to be named CEO of Syncro. Syncro’s leading IT management tools and reputation for delivering value to MSPs are just a couple of the factors that attracted me to this opportunity. I’m committed to working with the talented team at Syncro to execute on the company’s vision of delivering innovative solutions to empower MSPs to start, run, and grow their businesses.”

Emily Glass, new President and CEO of Syncro


Thank You, Robert

We are grateful for the journey Robert Reichner, our CEO for the last eight years, has led us on to reach where we are today. Under Robert’s leadership, Syncro grew its customer base, revenue and headcount, in addition to the recent purchase of Watchman Monitoring. Robert will remain strongly connected to Syncro as he joins the Board of Directors. 


”I’ve enjoyed building Syncro alongside all of our team members. I’m proud of the value we bring to MSPs, their customers, and communities. I know Emily will take the company to new heights.”

Robert Reichner, Syncro co-founder and former CEO


Meet Emily

Emily is no stranger to the MSP industry. She formerly served in executive roles at Datto over a period of five years. As Customer Experience Officer, Emily built an award-winning support experience for MSPs. She also oversaw the release of several innovative products as Chief Product Officer. She earned a Bachelors of Computer Engineering from McGill University and a Master of Arts from Boston University.


Fun Facts

  • Originally from Montreal, Canada
  • Currently lives in Boston, MA
  • Her final engineering project entailed building a Phidget – physical widget. She designed and prototyped an elegant, USB-based I/O system to allow for easy and rapid development of software that interfaces to analog and digital inputs, digital outputs, and stepper motor control.
  • Loves making art with her kids
  • Plays the violin, and one day will join a chamber group or orchestra again (when said above kids don’t think making art with their Mom is cool any more)




1. How has your background helped prepare you for being CEO of Syncro?

Leading Technical Support I was able to get to know many MSPs leaders in my career. I truly understand their pain points; trying to balance demands on one’s time – keeping up with latest in tech, trying to keep everything simple and efficient, while also trying to retain and acquire new customers. I have learnt the importance of providing stellar Technical Support to help with efficiency, shipping product enhancements quickly to respond to customers’ needs, and of building an open, intuitive platform with great partners. I have overseen many different business functions at growing software companies, and I love leading change. I am really excited to bring my experience in these areas to Syncro in my role as CEO. I am also eager to speak with our customers and prospects and learn how we can serve them even better. We have a great customer community, who have achieved great things, I can’t wait to support them in their growth.


2. What trends in technology or the MSP industry are you watching closely?

Certainly one can not understate the effect that COVID has had on the world in the past two years. As we head into another year of uncertainty, we will continue to see rapid change and transformation in businesses, beliefs, and technology. MSPs have an opportunity to help businesses trying to adapt to new challenges and deploy new flexible solutions for a remote workforce, new business model or other pivots. Businesses will continually and increasingly seek support from MSPs to help with their IT needs. The global threat of cybersecurity for small businesses has never been more prevalent. Adequately protecting customers remains a top concern and challenge for MSPs. And of course, we can not forget the Great Resignation. MSPs are uniquely poised to be able to create fulfilling, remote work for their employees, but competition for talent and customers remains strong, so work culture will continue to be a top focus.


3. How is Syncro unique?

Syncro’s roots are as an MSP. Syncro has always been about empowering small business owners to take control and run their business. Our cloud-hosted product is easy to adopt and can grow with an MSP’s business. The team has never lost sight of the fact that we are partners to entrepreneurs who want to deploy technology and be successful doing what they love. Robert, founding CEO, did a wonderful job instilling a culture that attracts great talent and great customers because the purpose is greater than building technology – we have a mission to help people and their communities use technology, simply, to their greatest advantage. Additionally, it’s been wonderful to work with, and get to know, Robert as a board member, and then as incoming CEO. He has been very generous with his time and knowledge, and has been a great partner to me during this process. I feel very fortunate that he is entrusting Syncro to my care and that he is remaining on the Board to help guide me. 


4. What’s in store for Syncro in the coming months?

We have invested a lot in our platform over this past year, and have grown our Engineering and Product organizations to accelerate our rate of product delivery. We have hired some incredible engineers and experienced Engineering and Product leadership.  We recently shipped an easier way for customers to manage and bill for assets, aka Policy Inheritance, as one example. I am excited to deliver innovations this next year that will help our customers grow their businesses with us, enable customers globally to be more efficient, and also continue to support a secure, reliable, and usable modern platform.


New Board Member: Janet Dryer

Syncro also welcomes Janet Dryer to the Board of Directors. Janet is an accomplished CEO with more than 20 years of software industry experience. Janet served as CEO of HelpSystems and Perforce Software. She has deep and relevant experience and will be an asset to the Board of Directors.


“Syncro is a modern software platform with a diverse management team and remote-only global workforce. I believe Syncro is well-positioned for continued growth in the MSP industry and I am excited to support one of the few woman-led businesses in this space.”

Janet Dryer, New Board Member


What Do These Updates Mean For You?

After wrapping up a year’s worth of significant product releases, we are getting ready to execute on our 2022 vision based on feedback and fresh ideas that will positively impact our team and our customers.



We are dedicated to supporting your needs as an MSP, no matter what stage of the business lifecycle you are in. We will continue to refine our open, intuitive platform to automate, simplify and strengthen how you deliver your service and expertise. When you manage your operations and clients efficiently, you can focus on providing solutions and closing new deals.


New Talent

In order to fuel our growth, we are always looking for curious and creative talent. We were a remote-only company before it was cool. We are committed to diversity and belonging. We love building software, learning and having fun. Visit our Careers page for more information about our open roles.


Read our press release for more information on these new developments.


Not using Syncro yet? See for yourself how MSPs around the world are increasing efficiency and generating more revenue by signing up for a risk-free, 30-day trial.


Caitlin Good is the Content Marketing Manager at Syncro with more than 10 years of experience in the technology and eCommerce industries.


© 2022 Syncro. All Rights Reserved.

This document is provided for informational purposes only and should not be relied upon as legal advice. Syncro makes no warranty, expressed nor implied, or assumes any legal liability or responsibility for the accuracy, completeness or usefulness of any information contained herein.

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