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Why Consistent Branding Is Important to Grow Your MSP Business

Branding is more than a marketing term, it’s about giving your company a consistent look, feel and visual identity. It can set you apart from your competition and help people remember you over another IT business.

When a company’s website, digital marketing, uniforms, invoices and everything else use the same colors, logo, and “voice,” it creates a harmony that can boost employee pride, which makes your customers feel good about doing business with you.

On the other hand, when you don’t pay much attention to branding, your company can be easily forgettable to people that are looking at several MSP websites before deciding on which company to go with.

71% of business leaders say that customer confusion is the biggest negative with inconsistent branding.

What Does “Branding” Really Mean?

Branding includes many different elements of how you present your company online and offline. It’s how your “brand” is presented to the world. The sign out in front of your IT business is part of your branding as well as your customer portal and ticketing forms.

The core brand elements of your company are:

  • Your logo
  • Your color scheme (used in your logo, website, etc.)
  • Your brand personality or brand voice (playful, serious, etc.)
  • Your slogan
  • Your names for products/services

It Takes Just 10 Seconds for a Person to Form an Opinion About Your Company

So, why is consistent branding important? People searching online for IT services can form an opinion about the companies they see in just 10 seconds. In that short amount of time, they are not getting the impression from pouring over the text on your service pages in-depth or going through your “about us” page. They’re forming that opinion based upon the impression they get from looking at your brand elements.

If they feel attracted and engaged by your color scheme, logo and choice of headlines and sub-headlines, they’ll be more likely to contact you and recognize your business again if they see an ad in a local flyer or on social media.

Here are some of the ways that good branding helps your company:

Builds Trust in Your Business

If a customer sees that your ticketing portal looks nothing like your website, and your invoices are plain black and white, matching neither, they can lose trust. Inconsistent branding makes it look like your company doesn’t have its act together, and this can cause a potential customer to lose faith in your services.

When you incorporate brand consistency to everything the potential customer sees when interacting with your business, it gives them trust that you’re on top of your game and if you’re paying attention to your branding, then you must be just as attentive when it comes to the details of IT work.

Makes Your Company Memorable to Potential Customers

It typically takes multiple contacts with a lead before they are ready to purchase. Those contacts can be the lead visiting your website, reviewing one of your videos on YouTube or emailing your company with a question.

If your company doesn’t make an impression due to weak branding, a person might not even realize that the YouTube video they liked was the same company they emailed the other day.

When you work to create a consistent brand look and voice for all your communications and marketing material used, you can improve lead conversion by making your company stick out and be memorable.

Encourages Customer Loyalty

Customers can become fans of a company with a strong brand image. It makes them feel like part of a community. If you have a consistent brand identity and lean into your company voice and use it in everything you do, you can improve customer loyalty and retention.

Helps You Attract Talent

When looking for good technicians, having an attractive company look and voice can be the thing that pushes a candidate to sign with you instead of a competitor.

Companies that pay attention to their brand, often have healthy corporate cultures where everyone is on the same page with policies and how customers are handled. Branding consistency helps fosters this sense of pride and teamwork.

Makes Creating New Marketing & Customer Assets Easier 

If you’re not reinventing the wheel every time you put together a brochure or automated customer email, it’s much more efficient when you need to create new assets.

If you stick to an established brand color scheme, design, and voice, then you already have a lot of the work of a new asset laid out for you. It makes the work easier for everything from having new uniform shirts made to adding a new email drip campaign for leads.

Use an RMM/PSA That Boosts Your Company Brand

Syncro RMM/PSA software offers a full suite of features aimed at putting your brand front and center. Gain the benefit of customizing all your customer-facing communications, your ticketing portal, and more

Contact us today to schedule a free demo and a 30-day free trial. Call 856-579-6276 or start your trial online.

 

[author] [author_image timthumb=’on’]https://syncromsp.com/wp-content/uploads/2021/05/Caitlin_Headshot.jpg[/author_image] [author_info]Caitlin Good is the Content Marketing Manager at Syncro with more than 10 years of experience in the technology and eCommerce industries.[/author_info] [/author]

 

© 2022 Syncro. All Rights Reserved.

This document is provided for informational purposes only and should not be relied upon as legal advice. Syncro makes no warranty, expressed nor implied, or assumes any legal liability or responsibility for the accuracy, completeness or usefulness of any information contained herein.

Caitlin Good

Denver-based content marketing manager for Syncro. Curator of new experiences: creating compelling and helpful content on the weekday, exploring nature and cities on the weekend.

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