Marketing a small business has changed a lot in the past twenty years. There was a time when print advertising was a must if you wanted to reach your audience.
Today, digital marketing is a necessity and visual ads often do better than those that are text only. People like to get information in time-saving snippets, and a visual can often provide the same information in a few seconds than 5 minutes of reading through text.
Viewers retain 95% of a message if they receive it in a video as compared to just 10% retention when reading that same message in text. Additionally, 64% of consumers purchase after watching a branded video.
Video is a powerful tool for generating new leads, nurturing leads in your sales funnel and generating repeat sales. It can also be a helpful part of your customer relationship management by providing “how-to” and other instructional content that answers frequently asked questions.
So, how do you get started with a video campaign to boost your IT business marketing efforts? Here are several ideas that can help!
Tell a Customer Story
Storytelling is an important part of marketing. It’s engaging and can put a viewer in the place of the story subject, getting them closer to making a purchase.
Find some clients that would be willing to appear in a “Customer Story” video that discusses an IT challenge they were facing and that your company helped them overcome.
Hearing customer case studies is often a more powerful sales tool than you simply telling someone how they’ll benefit from your services. Convince potential customers that may be on the fence with case study videos highlighting your value proposition.
Build Trust by Introducing Your Team
Create a video that introduces your business and the people behind it. Trust is one of the most important elements in earning new business and you build that when you let people see the human beings behind the company name.
81% of people say they need to trust a business before they’ll purchase from them.
To build trust, create a short video highlighting:
- The business owner
- Employees
- Your shop/retail location
Connecting with a person is more powerful than connecting with a company name, and one of the most powerful ways to gain trust is to let people see and hear you and your team through video.
Create Videos from Your Blog Posts
If the thought of coming up with MSP video ideas for videos is overwhelming, here’s a tip that can make the process much easier if you post blog articles on your site regularly.
Use your blog post topics as a base for your video content. You can simply use a few sentences per video section and then pull out the main headings or bullets from your article.
Connecting your different forms of marketing in this way is a win-win because you save considerable time coming up with video topics and content. Additionally, your customers get both a short-form visual delivery of your topic and a longer version for those that want more details.
Both a blog post and video can feed traffic to each other and both help your search engine optimization (SEO).
Use How-To Videos to Help Your Customer Service & Drive Leads
How much time do you and your team spend answering the same common question from customers? You might have customers continually asking about things like setting up a new company email address on Microsoft 365 or how to enable a second display on a PC.
You can use “How-To” videos to lighten the load for your customer service team by answering those common managed services questions in video form.
How-To videos are also great for driving new leads for your MSP business. This category of video is one of the most popular, with 86% of YouTube users saying they visit the platform to learn about something.
Amplify Your Message & SEO on YouTube
Once you have a video created, even if it’s just a minute or two, it can energize both your outreach and SEO if you post it on YouTube.
YouTube is one of the most visited sites on the internet and it happens to be owned by Google. Creating a business YouTube channel and posting your videos there, provides several benefits:
- Your videos are searchable on YouTube
- Your SEO is improved, and your videos can boost your brand awareness in Google searches
- You have a place to host optimized versions of your videos
- You can embed YouTube videos on your website, social media posts, and more
Use Videos to Improve Customer Experience
You can use videos to drive your ongoing customer conversation to inform customers about services and products they may not be using, warn them about IT security threats, teach them how remote support works and much more!
Do your customers have a common pet peeve about their technology? Address it in an explainer video and then send that video out through your email newsletter.
Using video as part of your ongoing customer conversion can improve your customers’ experience and thus your customer loyalty.
Combine Your Video Marketing With a Powerful PSA/RMM Marketing Tool
Syncro can connect your customer support with your customer marketing, thus you can use it to amplify your video messages seamlessly.
Contact us today to schedule a free demo and a 30-day free trial. Call 856-579-6276 or start your trial online.
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